AI-Era Marketing Audit

Rate each statement from 0 (not true) to 5 (nailed it). We’ll score you and suggest quickest wins.

Brand & Story Voice • POV • Clarity

Our voice & point-of-view are documented and used consistently.

We publish original takes our market recognises as “us.”

We ship a weekly content cadence without drama.

We use AI to draft and humans to sharpen taste and proof.

Focus: message clarity + consistent output.

We segment by role/industry/intent and tailor copy & offers.

Emails feel written “to me” (beyond {first_name}).

Pages swap headlines/proof/CTAs based on segment/behaviour.

Fewer broadcasts, higher engagement from relevance.

Focus: targeting depth + dynamic experiences.

We publish clear, cite-able answers (FAQs/comparisons).

We show up where buyers already are (LinkedIn, Reddit, podcasts).

One core piece → multiple formats within 48 hours.

Partner placements/influencer mentions are on our monthly plan.

Focus: channel diversity + speed of reach.

We track CVR steps, influenced pipeline, and CAC trend.

We use AI to surface winners/losers and act within 24–72 hours.

We run 6–10 experiments/month (copy, offers, pages, channels).

Insights flow back into messaging and personalisation automatically.

Focus: speed to insight + experiment velocity.

Scoring: 0–5 per item. Section max = 20. Overall max = 80.